UNLOCKING DATA FOR THE DIGITAL ERA
Trazadera develops high-quality
software solutions to tackle complex
and impactful data challenges
UNLOCKING DATA FOR THE HOSPITALITY INDUSTRY
Trazadera turns scattered hospitality data into clear insights, helping businesses optimize operations, personalize guest experiences, and boost revenue.
UNLOCKING DATA FOR THE RETAIL INDUSTRY
UNLOCKING DATA FOR THE INSURANCE INDUSTRY
Trazadera turns complex insurance data into actionable insights, helping companies optimize risk assessment, streamline operations, and enhance customer experience.
Software PRODUCT BOUTIQUE SPECIALIZED IN DATA CHALLENGES
Trazadera creates high-quality software solutions to tackle complex and impactful data challenges – those that remain unresolved or insufficiently addressed in market solutions.
- Data Quality: Golden Record, Data Cleansing, De-Duplication
- European Data Privacy & Security: GDPR, NIS2
- Dark Data: Machine and IoT data, low-cost devices and Android phones
- Honest 80/20 Approach: most functionality with minimal effort/cost
DATA QUALITY AND DARK DATA SOLUTIONS
TRAZADERA GOLDEN
POOR DATA QUALITY
Trazadera Golden is a cloud-based enterprise platform for data quality and master data management.
CLEANSING & DEDUPLICATION
It integrates with CRM, ERP, and other enterprise systems to unify, clean, and deduplicate critical data, ensuring compliance and operational efficiency.
GOLDEN HIGHLIGHTS
- Rapid Delivery: Low-touch integration with existing systems. Accelerated time to market, weeks instead of months.
- Data Ownership, Privacy & Security: You retain full ownership of your data. Strict data privacy and security regulations, according to European standards.
- Flexible Enterprise Platform: Enterprise 80/20 product, built with an adaptable mindset to evolve as needed.
TRAZADERA LENS
HIDDEN DARK DATA
Trazadera Lens is an advanced dark data collection platform that unlocks hidden insights from multiple data sources.
CAPTURE NOVEL INSIGHTS
Empower businesses to enhance AI models, optimize processes, and drive smarter decisions with real-time, untapped data & insights.
LENS HIGHLIGHTS
- Affordable IoT devices: Deploy to desktop, server and Android phones—ensuring a smooth and cost-effective rollout.
- Edge Processing & AI Integration: Performs real-time data transformation, anomaly detection, and AI-driven analytics at the edge for faster insights and red
- IoT, Machine and Habit Data: retrieve hidden data & insights from the Real World of things, machines and people.
Unlocking data for the digital era
Trazadera delivers products and services to transform unknown data into clean data & insights
Non-Digital Data
Confidential Data
Paid Data
Internet Data
Open Data
Inferred Data
Habits Data
Machine Data
Streaming Data
Software Data
Structured Data
WHY CHOOSE TRAZADERA
GLOBAL FOCUS ON DATA
We are a globally integrated company, leveraging our international reach to capture trends, adapt practices, and operate across markets. Our expertise in data and computer science enables us to deliver highly effective, tailored solutions that maximize the value of data — the main asset in today’s technological landscape.
PREMIUM QUALITY
We deliver high-quality software, ensuring every component meets the most strict standards. By leveraging cutting-edge technologies and trends, we specialize in solving complex and impactful challenges. Our approach blends precision and creativity to deliver exceptional solutions to critical problems.
HONEST APPROACH
We work closely with our clients to fully understand their needs and goals, crafting solutions that exceed expectations. Our honest, collaborative approach tackles challenges in alternative ways, setting us apart from others and ensuring both immediate impact and long-term success for our clients.
OUR PRODUCT PRINCIPLES
Simplicity is the key to sophistication
Most enterprise solutions often come packed with a vast array of functional and non-functional features—workflow management, data synchronization, data modeling, quality, semantics, performance, scalability, availability, security, administration, and governance. While market leaders emphasize feature quantity, at Trazadera, we believe simplicity is what truly makes the difference.
We focus on creating simple, no-frills software that delivers results.
- Easier implementation
- More cost-effective maintenance
- Greater flexibility and scalability
Our take on the Unix philosophy: less complexity, more results.
JUST-ENOUGH ENTERPRISE SOFTWARE THAT WORKS — WITHOUT THE BLOAT.
Data protection with a "Zero Trust" approach
At Trazadera, security is not an option—it’s essential. We adopt a Zero Trust model, meaning we trust nothing and no one by default. Every access, every interaction with data is meticulously secured.
- Data encryption in transit and at rest
- Two-factor authentication
- Rigorous security audits
These security measures—once exclusive to industries like defense—are now essential standards for protecting what matters most: your data.
EUROPEAN ZERO TRUST SOFTWARE UNDER GDPR—SECURE, PRIVATE, COMPLIANT. YOU OWN YOUR DATA, NOT US.
Fair pricing, no surprises
Enterprise solutions are often expensive, especially cloud-based ones that follow subscription models. Many businesses end up paying over 100K EUR per year, with costs rising as they manage increasing amount of data.
At Trazadera, we offer affordable pricing for both large and mid-sized enterprises. How do we do it?
- Optimized efficiency → Our software minimizes computing, memory, and storage usage, making hosting more cost-effective.
- Simplicity = Cost savings → By keeping our platform lean, we allocate more resources to engineering and support, enhancing quality without raising prices.
- No aggressive sales tactics → We rely on word-of-mouth marketing, drastically reducing acquisition costs.
FAIR, HONEST, AND AFFORDABLE ENTERPRISE SOFTWARE—BUILT FOR REAL-WORLD BUDGETS.
USE CASES BY INDUSTRY
CUSTOMER 360
- Customer data originates from heterogeneous channels—CRM, Salesforce, OTAs, direct bookings, support systems, and hotels—often resulting in incomplete, duplicated, or medium-quality information.
- Inconsistent and fragmented customer data undermines analytics and decision-making, leading to misleading insights and poor strategic outcomes due to inaccurate customer patterns and behaviors.
- Customer 360 delivers a unified, reliable customer profile by consolidating and harmonizing data across all enterprise systems, enabling trusted insights and a personalized customer experience.
DIGITAL GUEST
- Hotel guests rely on digital services—such as online check-in and video streaming—that are critical to positive guest reviews. Traditional monitoring systems fail to capture this digital experience.
- Collects and harmonizes data from diverse sources while supporting various field devices—from desktop computers to Android phones—ensuring a smooth and cost-effective rollout.
- Simulates guest interactions in hotels—check-ins, Wi-Fi usage—to detect service issues proactively, preventing negative reviews and ensuring excellent experiences.
MASTER DATA
- Master Data: Establishes validated, curated, and unique master data for critical business entities, serving as the enterprise’s “source of truth” through a modern architecture.
- Applies validation, enrichment, and deduplication rules to maintain high data quality, with curated records managed via workflows and approvals for reliability and business trust.
- Key hospitality entities—guests, assets, locations, room types, rates, and amenities—while integrating with PMS, CRS, and channel managers to meet evolving operational and compliance needs.
CUSTOMER 360
- Customer data comes from diverse channels—CRM, call centers, agents, underwriting systems, claims platforms, and digital portals—often resulting in fragmented, duplicated, or inconsistent records across the organization.
- Inaccurate or inconsistent customer data negatively impacts underwriting, claims processing, and analytics, leading to flawed risk assessments, poor customer service, and misinformed business decisions
- Customer 360 provides a unified and accurate customer profile by consolidating and reconciling data across all systems, enabling personalized service, better compliance, and more effective decision-making.
COMPLIANCE
- Ensures that customer and policyholder data complies with GDPR and other EU regulatory frameworks by enforcing data minimization, purpose limitation, and lawful processing across all systems.
- Creates a legally compliant and auditable record of customer attributes—such as consent, communication preferences, and retention periods—supporting transparency, accountability, and privacy-by-design principles.
- Supports regulatory reporting and internal compliance audits by maintaining consistent, traceable, and up-to-date data across underwriting, claims, and customer service systems.
MASTER DATA
- Master Data: Establishes validated, curated, and unique master data for critical insurance entities, serving as the enterprise’s “source of truth” through a modern architecture.
- Applies validation, enrichment, and deduplication rules to maintain high data quality, with curated records managed via workflows and approvals for reliability, regulatory alignment, and business trust.
- Covers key insurance entities—policyholders, policies, claims, agents, products, and risk profiles—while integrating with core policy administration systems, CRMs, and regulatory platforms to meet evolving operational and compliance needs.
UNLOCKING DATA FOR THE DIGITAL ERA
Trazadera’s Golden saved us time and resources. Our data is cleaner than ever, leading to better customer experiences and targeted marketing.
Trazadera has generated master data for travelers and destinations out of incomplete information. This quality improvement increases the value of our analytical reports.
Golden makes data management a breeze. Deduplication is lightning-fast, and I really love the simplicity of this tool.
